Exploration of the theories, concepts, and research in marketing related to social media. Examines related theories from social psychology, sociology, marketing, and their limitations. In addition, we will explore existing research in marketing on social media phenomena - focusing on contributions, limitations, and research opportunities.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Athena Title

ADV SEM SOCIAL MARK

Syllabi MARK 9570
Credit Hours 3.0