Exploration of the theories, concepts, and research in marketing related to social media. Examines related theories from social psychology, sociology, marketing, and their limitations. In addition, we will explore existing research in marketing on social media phenomena - focusing on contributions, limitations, and research opportunities.
ADV SEM SOCIAL MARK
Permission of department
Schedule of Classes
If MARK 9570 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.