Exploration of the theories, concepts, and research in marketing related to social media. Examines related theories from social psychology, sociology, marketing, and their limitations. In addition, we will explore existing research in marketing on social media phenomena - focusing on contributions, limitations, and research opportunities.

Oasis Title


Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 9570
Credit Hours 3.0

Schedule of Classes

Fall 2014


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