A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior.
The course will focus on cognitive and social psychology apsects of consumer behavior with an emphasis on generating high quality consumer research ideas.

Oasis Title

ADV SEM CONS BEH

Semester Course Offered

Offered every even-numbered year.

Grading System

A-F (Traditional)

Prerequisite

MARK 9550

Syllabi MARK 9560
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View MARK 9560 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.