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Terry College of Business

Georgia’s flagship business school, founded in 1912

Marketing Courses

MARK 9560: Advanced Seminar in Psychological Models of Consumer Behavior

A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior. Offered every even-numbered year.

Prerequisite: MARK 9550.

3.0 hours

Programs of Study

Schedule of Classes

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Page Updated on Tuesday, February 7, 2012