A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior.
The course will focus on cognitive and social psychology apsects of consumer behavior with an emphasis on generating high quality consumer research ideas.

Semester Course Offered

Offered every even-numbered year.

Grading System

A-F (Traditional)

Prerequisite

MARK 9550

Athena Title

ADV SEM CONS BEH

Syllabi MARK 9560
Credit Hours 3.0