A comprehensive review of the psychological literature as
applied to the study of consumer decision-making and behavior.
The course will focus on cognitive and social psychology apsects of consumer behavior with an emphasis on generating high quality consumer research ideas.
ADV SEM CONS BEH
|Semester Course Offered||
Offered every even-numbered year.
Schedule of Classes
If MARK 9560 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.