MARK 9550: Seminar in Buyer Behavior
Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers. Offered every year.
Prerequisite: Permission of department.
- MARK 9550: Seminar in Buyer Behavior (UGA Bulletin)
Schedule of Classes
Spring 2014 Schedule
1:25 p.m. – 3:55 p.m.