Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.

Oasis Title

SEM BUYER BEHAVIOR

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 9550
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View MARK 9550 schedule (if offered) for Fall 2014 in Athena.

If MARK 9550 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.