Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.

Oasis Title


Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 9550
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 9550 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.