Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.

Oasis Title

SEM BUYER BEHAVIOR

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 9550
Credit Hours 3.0

Schedule of Classes

Fall 2014

No scheduled meetings.