A review of the existing and emerging research concerning brand and customer equity.
BRAND & CUST EQUITY
|Semester Course Offered||
Offered every odd-numbered year.
Schedule of Classes
If MARK 9460 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.