Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.

Oasis Title


Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 9450
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 9450 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.