Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.

Oasis Title


Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 9450
Credit Hours 3.0
Related Programs

Schedule of Classes

Spring 2014

No scheduled meetings.