Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.

Oasis Title

SEM MKT MANAGEMENT

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 9450
Credit Hours 3.0

Schedule of Classes

None

 

No scheduled meetings.