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Terry College of Business

Georgia’s flagship business school, founded in 1912

Marketing Courses

MARK 9400: Marketing Theory

Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice. Offered every year.

Prerequisite: Permission of department.

3.0 hours

Programs of Study

Syllabi

Schedule of Classes

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Page Updated on Tuesday, February 7, 2012