Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice.

Oasis Title

MARKETING THEORY

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 9400
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

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