Deals with marketing issues relevant in the emerging medium--the Internet and the World Wide Web. The infrastructure necessary to support electronic commerce, along with the role of advertising, promotion, pricing, and distribution in this new technology.

Oasis Title

MKT & INTRNET

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510 or permission of department

Syllabi MARK 9180
Credit Hours 1.5 to 3.0

Schedule of Classes

None

 

No scheduled meetings.