Deals with marketing issues relevant in the emerging medium--the Internet and the World Wide Web. The infrastructure necessary to support electronic commerce, along with the role of advertising, promotion, pricing, and distribution in this new technology.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510 or permission of department

Athena Title

MKT & INTRNET

Syllabi MARK 9180
Credit Hours 1.5 to 3.0