MARK 8630: Interpretive Research in Marketing
The sequel to Qualitative Research in Marketing, focusing on alternative qualitative and hybrid approaches to conducting marketing research. Topics include paradigmatic assumptions; how qualitative research facilitates creative problem solving; and how methods are combined. Types of research covered include ethnography, case studies, and content analysis. Offered spring semester every year.
- MARK 8630: Interpretive Research in Marketing (UGA Bulletin)