Marketing Courses
MARK 8610: Qualitative Research in Marketing
Qualitative approaches to conducting marketing research. Paradigmatic assumptions; research design issues; various types of qualitative inquiry, with the primary focus on interviewing and observational methods; issues related to collecting and analyzing data; reporting the findings; and working with clients. Offered every year.
Prerequisite: Permission of department.
1.5 hours
Syllabi
- None available