MARK 8440: Organization to Organization Marketing
The fundamental differences between transactional and partnership purchasing, and marketing strategy implications for business, governmental, and retail intermediary markets. How technology, changing demand patterns, marketing complexity, and global competition impact business marketing and the management of buyer-seller relationships and interactions within the supply chain. Offered every year.
Prerequisite: MARK 7510.
- MARK 8440: Organization to Organization Marketing (UGA Bulletin)