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Terry College of Business

Georgia’s flagship business school, founded in 1912

Marketing Courses

MARK 8130: Buyer Behavior

Buyer decision processes relating to the purchase and consumption of goods and services by both businesses and consumers. Offered every year.

Prerequisite: Permission of department.

1.5 hours

Programs of Study

Syllabi

Schedule of Classes

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Page Updated on Wednesday, May 8, 2013