Marketing Courses
MARK 7980E: Marketing Strategy
Strategic marketing decisions and the development of a cohesive marketing strategy that integrates the elements of the marketing mix within the competitive and market environment faced by the firm. Offered every year.
Not open to students with credit in MARK 8600 or MARK 7980. Prerequisite: MARK 7510 or permission of department.
1.5 to 3.0 hours
Syllabi
- None available