An analytical case-based course that emphasizes how to synthesize, analyze, and interpret data to support and guide marketing decisions in areas including promotion, advertising spending and copy, new product development, pricing, and loyalty programs.
Not open to students with credit in MARK 8600
|Semester Course Offered||
Offered spring semester every year.
MARK 7510 or permission of department
Schedule of Classes
If MARK 7980 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.