An analytical case-based course that emphasizes how to synthesize, analyze, and interpret data to support and guide marketing decisions in areas including promotion, advertising spending and copy, new product development, pricing, and loyalty programs.

Duplicate Credit

Not open to students with credit in MARK 8600

Semester Course Offered

Offered spring semester every year.

Grading System

A-F (Traditional)


MARK 7510 or permission of department

Athena Title


Syllabi MARK 7980
Credit Hours 3.0