Database marketing combines data on customers or potential customers with statistical techniques to develop models of customer behavior and inform marketing decisions. Built around the customer lifecycle, this course emphasizes strategic initiatives in customer relationship management, including customer acquisition; customer development via up-selling, cross-selling and personalization; and customer retention.
DATABASE AND CRM
|Semester Course Offered||
Offered spring semester every year.
Schedule of Classes
Online or Arranged by Instructor
Athens, GA (University of Georgia)19568
No scheduled meetings.