Database marketing combines data on customers or potential customers with statistical techniques to develop models of customer behavior and inform marketing decisions. Built around the customer lifecycle, this course emphasizes strategic initiatives in customer relationship management, including customer acquisition; customer development via up-selling, cross-selling and personalization; and customer retention.
DATABASE AND CRM
|Semester Course Offered||
Offered spring semester every year.
Schedule of Classes
If MARK 7950 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.