MARK 7930: Global Marketing Strategy

In-depth look at each element of the marketing mix as it relates to international strategy of global firms. Students gain a thorough understanding of differences in valuation as it relates to pricing, export market selection, entry strategies, and international environmental issues. Offered every year.

Not open to students with credit in MARK 9230. Prerequisite: MARK 7510.

1.5 to 3.0 hours