Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).

Oasis Title

MARK PLAN STRATEGY

Duplicate Credit

Not open to students with credit in MARK 9230

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Syllabi MARK 7930
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View MARK 7930 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.