Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 9230

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 7510

Syllabi MARK 7930
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 7930 schedule (if offered) for Fall 2014 in Athena.

If MARK 7930 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.