Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).

Oasis Title

MARK PLAN STRATEGY

Duplicate Credit

Not open to students with credit in MARK 9230

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Syllabi MARK 7930
Credit Hours 3.0

Schedule of Classes

Summer 2014

No scheduled meetings.