Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).
MARK PLAN STRATEGY
Not open to students with credit in MARK 9230
|Semester Course Offered||
Offered every year.
Schedule of Classes
If MARK 7930 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.