Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to-Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM.
CR STRAT & PRACT
Not open to students with credit in MARK 9210
|Semester Course Offered||
Offered every year.
|Credit Hours||1.5 to 3.0|