Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to-Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM.

Duplicate Credit

Not open to students with credit in MARK 9210

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Athena Title

CR STRAT & PRACT

Syllabi MARK 7810
Credit Hours 1.5 to 3.0