Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to-Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM.
CR STRAT & PRACT
Not open to students with credit in MARK 9210
|Semester Course Offered||
Offered every year.
|Credit Hours||1.5 to 3.0|
Schedule of Classes
If MARK 7810 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.