MARK 7810: Customer Relationship Strategy and Practices

Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to-Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM. Offered every year.

Not open to students with credit in MARK 9210. Prerequisite: MARK 7510.

1.5 to 3.0 hours