MARK 7761: Brands and Brand Management

This course covers strategies related to creating, developing, and maintaining brands. Students gain an understanding of the concepts, principles and tools used to manage brands. Students learn how to develop a marketing mix for the brand, test the brand and mix in pretest and/or test market, and monitor and refine the brand and mix as it flows from test market to national introduction. Offered every year.

Not open to students with credit in MARK 8660 or MARK 7760. Prerequisite: MARK 7510.

1.5 to 3.0 hours