This course covers strategies related to creating, developing, and maintaining brands. Students gain an understanding of the concepts, principles and tools used to manage brands. Students learn how to develop a marketing mix for the brand, test the brand and mix in pretest and/or test market, and monitor and refine the brand and mix as it flows from test market to national introduction.

Oasis Title

BRANDS & BRAND MGT

Duplicate Credit

Not open to students with credit in MARK 8660 or MARK 7760

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Course Objectives

Students gain an understanding of the concepts, principles and tools used to manage brands. Students learn how to develop a marketing mix for the brand, test the brand and mix in pretest and/or test market, and monitor and refine the brand and mix as it flows from test market to national introduction.

Topical Outline

Developing a marketing mix Testing the brand Mixing in pretest and/or test market Monitoring and refining the brand and mix

Syllabi MARK 7761
Credit Hours 1.5 to 3.0

Schedule of Classes

Fall 2014

 

View MARK 7761 schedule (if offered) for Fall 2014 in Athena.

If MARK 7761 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.