MARK 7760E: New Product Development
This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques. Offered every year.
1.5 to 3.0 hours
Programs of Study
- MARK 7760E: New Product Development (UGA Bulletin)