This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques.
NEW PRD DEV
Not open to students with credit in MARK 8660
|Semester Course Offered||
Offered every year.
|Credit Hours||1.5 to 3.0|
Schedule of Classes
If MARK 7760 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.