This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques.

Duplicate Credit

Not open to students with credit in MARK 8660

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Athena Title

NEW PRD DEV

Syllabi MARK 7760
Credit Hours 1.5 to 3.0