Marketing Courses
MARK 7760: New Product Development
This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques. Offered every year.
Not open to students with credit in MARK 8660. Prerequisite: MARK 7510.
1.5 to 3.0 hours