Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 8460

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 7510

Syllabi MARK 7750
Credit Hours 1.5 to 3.0

Schedule of Classes

Summer 2014

No scheduled meetings.