Marketing Courses
MARK 7750: Marketing Research I
Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed. Offered every year.
Not open to students with credit in MARK 8460. Prerequisite: MARK 7510.
1.5 to 3.0 hours
Syllabi
- None available