Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed.

Duplicate Credit

Not open to students with credit in MARK 8460

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Athena Title

MKT RSCH I

Syllabi MARK 7750
Credit Hours 1.5 to 3.0