Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed.

Oasis Title

MKT RSCH I

Duplicate Credit

Not open to students with credit in MARK 8460

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Syllabi MARK 7750
Credit Hours 1.5 to 3.0

Schedule of Classes

Summer 2014

No scheduled meetings.