Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed.
MKT RSCH I
Not open to students with credit in MARK 8460
|Semester Course Offered||
Offered every year.
|Credit Hours||1.5 to 3.0|
Schedule of Classes
If MARK 7750 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.