The promotions function in Marketing. It covers aspects of advertising strategy, design, implementation, and research as well as goals, forms, and the impact of sales promotion. The course focuses on understanding how marketers can effectively use advertising and promotion to communicate their value propositions.

Oasis Title

AD AND PROMO MGMT

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 7720
Credit Hours 3.0

Schedule of Classes

Fall 2013

Online or Arranged by Instructor

  • Athens, GA (University of Georgia)
    55233
Time Mon Tue Wed Thu Fri
11 am
noon
1 pm
2 pm
3 pm
4 pm
11 am-1:45 pm
0313 Sanford Hall
45238
2 pm-4:45 pm
0206 Caldwell Hall
65239
11 am-1:45 pm
0313 Sanford Hall
45238
2 pm-4:45 pm
0206 Caldwell Hall
65239