The promotions function in Marketing. It covers aspects of advertising strategy, design, implementation, and research as well as goals, forms, and the impact of sales promotion. The course focuses on understanding how marketers can effectively use advertising and promotion to communicate their value propositions.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Athena Title

AD AND PROMO MGMT

Syllabi MARK 7720
Credit Hours 3.0