The promotions function in Marketing. It covers aspects of advertising strategy, design, implementation, and research as well as goals, forms, and the impact of sales promotion. The course focuses on understanding how marketers can effectively use advertising and promotion to communicate their value propositions.

Oasis Title

AD AND PROMO MGMT

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 7720
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View MARK 7720 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.