A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools.

Oasis Title


Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 7700
Credit Hours 3.0

Schedule of Classes

Fall 2014

No scheduled meetings.