MARK 7700: Discrete Choice and Conjoint Analysis
A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools. Offered every year.
Prerequisite: Permission of department.
Programs of Study
- MARK 7700: Discrete Choice and Conjoint Analysis (UGA Bulletin)