A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools.
DISC CH/CONJ ANALYS
|Semester Course Offered||
Offered every year.
Permission of department
Schedule of Classes
If MARK 7700 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.