Marketing Courses
MARK 7700: Discrete Choice and Conjoint Analysis
A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools. Offered every year.
Prerequisite: Permission of department.
3.0 hours
Programs of Study
Syllabi
- MARK 7700: Discrete Choice and Conjoint Analysis (UGA Bulletin)
Schedule of Classes
Spring 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 93758 | Wurst |
11 a.m. – 12:15 p.m.
Caldwell 206
|
11 a.m. – 12:15 p.m.
Caldwell 206
|
