MARK 7625: Integrated Marketing Communications (IMC)

Analytical approach to the study of marketing communications of business firms and other types of institutions. Attention focuses on the process and the challenges involved in developing effective communication strategies for organizations. Students learn to identify the role of advertising as it relates to other marketing functions and other promotional activities. Offered every year.

Not open to students with credit in MARK 8620. Prerequisite: MARK 7510.

1.5 to 3.0 hours