Exploration of changes in the service sector, including the adoption of market-driven strategies, new technology applications, use of franchise distribution networks, and globalization activities.

Oasis Title

SVCS MKTG

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7510

Syllabi MARK 7620
Credit Hours 1.5 to 3.0

Schedule of Classes

Summer 2014

No scheduled meetings.