Marketing Courses
MARK 7610: Qualitative Research in Marketing
The overall objective of the course is to foster a basic understanding of two "families" of qualitative approaches to conducting marketing research. Initially, the focus is on defining research objectives and choosing appropriate methods; then a more detailed examination of interviewing and observational methods will follow. Offered every year.
Not open to students with credit in MARK 8610 or MARK 8630. Prerequisite: Permission of department.
3.0 hours
Programs of Study
Syllabi
- None available