Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Athena Title

Social Media Marketing Strat

Syllabi MARK 7550
Credit Hours 3.0