The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment.
Not open to students with credit in MARK 8520
|Semester Course Offered||
Offered every year.
Permission of department
|Credit Hours||1.5 to 3.0|
Schedule of Classes
If MARK 7520 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.