MARK 7520: Marketing Management
The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment. Offered every year.
Not open to students with credit in MARK 8520. Prerequisite: Permission of department.
1.5 to 3.0 hours
Programs of Study
- MARK 7520: Marketing Management (UGA Bulletin)