The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment.

Duplicate Credit

Not open to students with credit in MARK 8520

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Athena Title


Syllabi MARK 7520
Credit Hours 1.5 to 3.0