MARK 7510E: Marketing Management
A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others. Offered every year.
1.5 to 3.0 hours
Programs of Study
- MARK 7510E: Marketing Management (UGA Bulletin)