MARK 7510E: Marketing Management

A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others. Offered every year.

Not open to students with credit in MARK 7510 or MARK 8510.

1.5 to 3.0 hours