A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.
Not open to students with credit in MARK 8510
|Semester Course Offered||
Offered every year.
|Credit Hours||1.5 to 3.0|
Schedule of Classes
If MARK 7510 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.