A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.

Duplicate Credit

Not open to students with credit in MARK 8510

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Athena Title


Syllabi MARK 7510
Credit Hours 1.5 to 3.0