Course Listings

Marketing Courses

MARK 7510: Marketing Management

A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others. Offered every year.

Not open to students with credit in MARK 8510.

1.5 to 3.0 hours

Syllabi

  • None available

Schedule of Classes

Spring 2008 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
42337 Kumar
11 a.m.
12:15 p.m.
Sanford 312
11 a.m.
12:15 p.m.
Sanford 312

Contact Information

Department of Marketing
website