A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 8510

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Syllabi MARK 7510
Credit Hours 1.5 to 3.0

Schedule of Classes

Fall 2014


View MARK 7510 schedule (if offered) for Fall 2014 in Athena.

If MARK 7510 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.