Processes and sources of influences that affect consumers' information processing, judgment, and decision making in consumption contexts. Students will be exposed to a variety of concepts and theories from the consumer behavior literature with the objective to better understand how consumers interact with the marketing environment in shaping their purchase decisions.
CON & ORG BEHAVIOR
Not open to students with credit in MARK 8450
|Semester Course Offered||
Offered every year.
|Credit Hours||1.5 to 3.0|