MARK 7450: Consumer and Organizational Behavior

Decision making processes and consumer choice, individual and group level influences on consumer behavior, and the implications of consumer behavior for marketers. Concepts and theories developed in a variety of behavioral disciplines are applied to understanding individuals and organizations as consumers. Relationship building, customer satisfaction, and customer loyalty are stressed as new marketing strategies. Offered every year.

Not open to students with credit in MARK 8450. Prerequisite: MARK 7510 or permission of department.

3.0 hours