The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.
INFO TECH AND MKTG
Not open to students with credit in MARK 8300
Permission of department
|Credit Hours||1.5 to 3.0|
Schedule of Classes
If MARK 7400 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.