MARK 7400: Information Technology and Marketing
The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.
Not open to students with credit in MARK 8300. Prerequisite: Permission of department.
1.5 to 3.0 hours
Programs of Study
- MARK 7400: Information Technology and Marketing (UGA Bulletin)