The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.

Oasis Title

INFO TECH AND MKTG

Duplicate Credit

Not open to students with credit in MARK 8300

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 7400
Credit Hours 1.5 to 3.0

Schedule of Classes

None

 

No scheduled meetings.