A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.
APPL MKTG TECH II
Not open to students with credit in MARK 8320
|Semester Course Offered||
Offered every year.
MARK 7220 or permission of department
|Credit Hours||1.5 to 3.0|