A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.

Oasis Title

APPL MKTG TECH II

Duplicate Credit

Not open to students with credit in MARK 8320

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7220 or permission of department

Syllabi MARK 7320
Credit Hours 1.5 to 3.0

Schedule of Classes

Spring 2013

Time Mon Tue Wed Thu Fri
9 am
10 am
9:30 am-10:45 am
0206 Caldwell Hall
02966
9:30 am-10:45 am
0206 Caldwell Hall
02966