A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.
Not open to students with credit in MARK 8320
|Semester Course Offered||
Offered every year.
MARK 7220 or permission of department
APPL MKTG TECH II
|Credit Hours||1.5 to 3.0|