A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 8320

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 7220 or permission of department

Syllabi MARK 7320
Credit Hours 1.5 to 3.0

Schedule of Classes

Fall 2014


View MARK 7320 schedule (if offered) for Fall 2014 in Athena.

If MARK 7320 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.