A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.

Oasis Title

APPL MKTG TECH II

Duplicate Credit

Not open to students with credit in MARK 8320

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 7220 or permission of department

Syllabi MARK 7320
Credit Hours 1.5 to 3.0

Schedule of Classes

Summer 2014

No scheduled meetings.