The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 8220

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 7220
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 7220 schedule (if offered) for Fall 2014 in Athena.

If MARK 7220 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.