The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation.
APPL MKTG TECH I
Not open to students with credit in MARK 8220
|Semester Course Offered||
Offered every year.
Permission of department
Schedule of Classes
If MARK 7220 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.