The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation.

Oasis Title

APPL MKTG TECH I

Duplicate Credit

Not open to students with credit in MARK 8220

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 7220
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

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Course schedule information for the Fall 2014 term is currently only available in Athena.