Data collection procedures in marketing research are considered, particularly questionnaire design for personal interviews and sampling issues.

Oasis Title

DATA COLL METHODS

Duplicate Credit

Not open to students with credit in MARK 8200

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 7200
Credit Hours 3.0

Schedule of Classes

None

 

No scheduled meetings.