Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 8100 or STAT 6310

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Syllabi MARK 7100
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 7100 schedule (if offered) for Fall 2014 in Athena.

If MARK 7100 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.