Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems.

Oasis Title

INTRO STAT MR

Duplicate Credit

Not open to students with credit in MARK 8100 or STAT 6310

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Syllabi MARK 7100
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

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Course schedule information for the Fall 2014 term is currently only available in Athena.