Marketing Courses
MARK 7100: Introductory Statistical Methods for Marketing Research
Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems. Offered every year.
Not open to students with credit in MARK 8100 or STAT 6310. Prerequisite: Permission of department.
3.0 hours
Programs of Study
Syllabi
- None available