Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems.

Duplicate Credit

Not open to students with credit in MARK 8100 or STAT 6310

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of department

Athena Title


Syllabi MARK 7100
Credit Hours 3.0