Integration of the student's marketing knowledge accumulated from previous courses. Emphasis on developing and implementing marketing strategies to solve problems in a dynamic global business environment. Integration of marketing functions to form strategic decisions and to create marketing plans.
|Semester Course Offered||
Offered every year.
MARK 4000 and MARK 4100 and (FINA 3000 or FINA 3000H or FINA 3000E or FINA 3001 or FINA 3001H) and (MGMT 3000 or MGMT 3000H or MGMT 3000E or MGMT 3001 or MGMT 3001H) and (MSIT 3000 or MSIT 3000E or STAT 3000)
Course is taken during student's last semester.