Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.

Oasis Title

INT MARKETING

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H

Syllabi MARK 4700
Credit Hours 3.0

Schedule of Classes

Spring 2013

Time Mon Tue Wed Thu Fri
noon
1 pm
2 pm
3 pm
12:30 pm-1:45 pm
0112 Sanford Hall
12572
Killian, Ginger
12:30 pm-1:45 pm
0302 Moore College
52574
2 pm-3:15 pm
0112 Sanford Hall
32573
Killian, Ginger
12:30 pm-1:45 pm
0112 Sanford Hall
12572
Killian, Ginger
12:30 pm-1:45 pm
0302 Moore College
52574
2 pm-3:15 pm
0112 Sanford Hall
32573
Killian, Ginger