Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.

Oasis Title


Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H

Syllabi MARK 4700
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 4700 schedule (if offered) for Fall 2014 in Athena.

If MARK 4700 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.