Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.

Oasis Title

INT MARKETING

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H

Syllabi MARK 4700
Credit Hours 3.0
Related Programs

Schedule of Classes

Spring 2014

Time Mon Tue Wed Thu Fri
10 am
11 am
noon
11:15 am-12:05 pm
0209 Sanford Hall
23116
11 am-12:15 pm
0209 Sanford Hall
03101
11:15 am-12:05 pm
0209 Sanford Hall
23116
11 am-12:15 pm
0209 Sanford Hall
03101
11:15 am-12:05 pm
0209 Sanford Hall
23116