Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E

Athena Title

Digital Marketing Analytics

Syllabi MARK 4650
Credit Hours 3.0