The study of marketing communications of business firms and organizations. The process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.
Not open to students with credit in MARK 4600
|Semester Course Offered||
Offered every year.
Course includes a service-learning project during the semester that either employs skills or knowledge learned in the course or teaches new skills or knowledge related to course objectives. Students will be involved in the planning and implementation of the project(s) and may spend time outside of the classroom. Students will be engaged in the service-learning component for approximately 25-50% of overall instructional time. Developing and implementing an applied service-learning project in integrated marketing communications.
Integrated Market Brand Comm