Marketing Courses
MARK 4600: Integrated Marketing and Brand Communication
The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Schedule of Classes
Fall 2008 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 05039 | Grantham |
11 a.m. 12:15 p.m. SLC 153 | 11 a.m. 12:15 p.m. SLC 153 | |||
| 95041 | Grantham |
12:30 p.m. 1:45 p.m. SLC 153 | 12:30 p.m. 1:45 p.m. SLC 153 |
Summer 2008, May Session Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 32281 | Grantham |
11 a.m. 1:45 p.m. Caldwell 206 | 11 a.m. 1:45 p.m. Caldwell 206 | 11 a.m. 1:45 p.m. Caldwell 206 | 11 a.m. 1:45 p.m. Caldwell 206 | 11 a.m. 1:45 p.m. Caldwell 206 |
Spring 2008 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 02097 | Grantham |
9:05 a.m. 9:55 a.m. Caldwell 203 | 9:05 a.m. 9:55 a.m. Caldwell 203 | 9:05 a.m. 9:55 a.m. Caldwell 203 |
||
| 12098 | Grantham |
10:10 a.m. 11 a.m. Caldwell 203 | 10:10 a.m. 11 a.m. Caldwell 203 | 10:10 a.m. 11 a.m. Caldwell 203 |