The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.

Oasis Title

INT MKT & BRAND COM

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H

Syllabi MARK 4600
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View MARK 4600 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.