Marketing Courses
MARK 4600: Integrated Marketing and Brand Communication
The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
- MARK 4600: Integrated Marketing and Brand Communication (UGA Bulletin)
Schedule of Classes
Fall 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 90189 | Hollenbeck |
11 a.m. – 12:15 p.m.
Journalism 509
|
11 a.m. – 12:15 p.m.
Journalism 509
|
|||
| 02868 | Hollenbeck |
12:30 p.m. – 1:45 p.m.
Journalism 501
|
12:30 p.m. – 1:45 p.m.
Journalism 501
|
Summer 2013, First Session Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 72527 | Grantham |
10:30 a.m. – 12:45 p.m.
Sanford 212
|
10:30 a.m. – 12:45 p.m.
Sanford 212
|
10:30 a.m. – 12:45 p.m.
Sanford 212
|
10:30 a.m. – 12:45 p.m.
Sanford 212
|
10:30 a.m. – 12:45 p.m.
Sanford 212
|
Spring 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 82570 | Grantham |
9:05 a.m. – 9:55 a.m.
Sanford 209
|
9:05 a.m. – 9:55 a.m.
Sanford 209
|
9:05 a.m. – 9:55 a.m.
Sanford 209
|
