Course Listings

Marketing Courses

MARK 4600: Integrated Marketing and Brand Communication

The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases. Offered every year.

Prerequisite: MARK 3000.

3.0 hours

Programs of Study

Schedule of Classes

Spring 2010 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
83928 Grantham
11:15 a.m.
12:05 p.m.
SLC 150
11:15 a.m.
12:05 p.m.
SLC 150
11:15 a.m.
12:05 p.m.
SLC 150
43926 Grantham
12:30 p.m.
1:45 p.m.
SLC 214
12:30 p.m.
1:45 p.m.
SLC 214
Summer 2009, May Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
82035 Grantham
11 a.m.
1:45 p.m.
Caldwell 204
11 a.m.
1:45 p.m.
Caldwell 204
11 a.m.
1:45 p.m.
Caldwell 204
11 a.m.
1:45 p.m.
Caldwell 204
11 a.m.
1:45 p.m.
Caldwell 204
Spring 2009 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
21544 Grantham
11 a.m.
12:15 p.m.
SLC 147
11 a.m.
12:15 p.m.
SLC 147
41545 Grantham
12:30 p.m.
1:45 p.m.
SLC 147
12:30 p.m.
1:45 p.m.
SLC 147

Contact Information

Department of Marketing
website