Focuses on applying marketing principles to multicultural consumer segments in the United States. Designed to help students develop an understanding of various multicultural consumers in the U.S. and learn how to reach them effectively through various marketing tools.
Not open to students with credit in MARK 4550
Course includes a service-learning project during the semester that either employs skills or knowledge learned in the course or teaches new skills or knowledge related to course objectives. Students will be involved in the planning and implementation of the project(s) and may spend time outside of the classroom. Students will be engaged in the service-learning component for approximately 25-50% of overall instructional time. Developing and implementing an applied service-learning project in multicultural marketing.