Focuses on applying marketing principles to multicultural consumer segments in the United States. It is designed to help students develop an understanding of various multicultural consumers in the U.S. and learn how to effectively reach them through various marketing tools.

Oasis Title

MULTI MARK

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H

Syllabi MARK 4550
Credit Hours 3.0

Schedule of Classes

None

 

No scheduled meetings.