Focuses on applying marketing principles to multicultural consumer segments in the United States. It is designed to help students develop an understanding of various multicultural consumers in the U.S. and learn how to effectively reach them through various marketing tools.
Schedule of Classes
If MARK 4550 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.