Focuses on applying marketing principles to multicultural consumer segments in the United States. It is designed to help students develop an understanding of various multicultural consumers in the U.S. and learn how to effectively reach them through various marketing tools.

Grading System

A-F (Traditional)


MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H

Athena Title


Syllabi MARK 4550
Credit Hours 3.0