Marketing Courses
MARK 4500: Services Marketing
Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Schedule of Classes
Fall 2008 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 05033 | Cox |
12:20 p.m. 1:10 p.m. Caldwell 206 | 12:20 p.m. 1:10 p.m. Caldwell 206 | 12:20 p.m. 1:10 p.m. Caldwell 206 |
||
| 75037 | Cox |
1:25 p.m. 2:15 p.m. Caldwell 206 | 1:25 p.m. 2:15 p.m. Caldwell 206 | 1:25 p.m. 2:15 p.m. Caldwell 206 |
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 29254 | 5:30 p.m. 8 p.m. Flynt Building AR |