Marketing Courses
MARK 4500: Services Marketing
Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
- MARK 4500: Services Marketing (UGA Bulletin)
Schedule of Classes
Fall 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 72866 | Sleep |
11 a.m. – 12:15 p.m.
Visual Arts 125
|
11 a.m. – 12:15 p.m.
Visual Arts 125
|
|||
| 32864 | Emmelhainz |
2:30 p.m. – 3:45 p.m.
Sanford 309
|
2:30 p.m. – 3:45 p.m.
Sanford 309
|
Spring 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 72561 | Sleep |
11:15 a.m. – 12:05 p.m.
Sanford 212
|
11:15 a.m. – 12:05 p.m.
Sanford 212
|
11:15 a.m. – 12:05 p.m.
Sanford 212
|
||
| 92562 | Sleep |
12:20 p.m. – 1:10 p.m.
Sanford 209
|
12:20 p.m. – 1:10 p.m.
Sanford 209
|
12:20 p.m. – 1:10 p.m.
Sanford 209
|
||
| 72558 | Emmelhainz |
2:30 p.m. – 3:45 p.m.
Sanford 112
|
2:30 p.m. – 3:45 p.m.
Sanford 112
|
Fall 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 74665 | Emmelhainz |
2:30 p.m. – 3:45 p.m.
Sanford 209
|
2:30 p.m. – 3:45 p.m.
Sanford 209
|
