Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced.
|Semester Course Offered||
Offered every year.
Schedule of Classes
If MARK 4500 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.