Marketing Courses
MARK 4500: Services Marketing
Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
Schedule of Classes
Spring 2010 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 03924 | Emmelhainz |
12:30 p.m. 1:45 p.m. Caldwell 107 | 12:30 p.m. 1:45 p.m. Caldwell 107 | |||
| 23925 | Emmelhainz |
2 p.m. 3:15 p.m. Caldwell 107 | 2 p.m. 3:15 p.m. Caldwell 107 |
Fall 2009 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 44316 | Emmelhainz |
12:30 p.m. 1:45 p.m. Journalism 512 | 12:30 p.m. 1:45 p.m. Journalism 512 | |||
| 64317 | Emmelhainz |
2 p.m. 3:15 p.m. Journalism 512 | 2 p.m. 3:15 p.m. Journalism 512 |
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 19795 | Johnson |
6:45 p.m. 8 p.m. Griffin Slc 225 | 6:45 p.m. 8 p.m. Griffin Slc 225 |